When I started this blog I had absolutely no experience with photography, themes or the ‘layout’ of an image or post. But I can safely say that today, 4 months after launching this blog, my knowledge confidence is much greater. I know I still have so much to learn and change, but for now I thought I’d share some tips that I’ve learnt.
The before. I was very proud of my layout here, as I’d never done anything like this before, the only practise I had was copious amounts of photographing my pets.
But now, I know that I prefer breaking my posts up, into small, more-detailed, product based images. So I had to figure out which angles to take the images from, and I’ve narrowed some of my favourites down
The next most important thing after this is clutter, if you’re trying to showcase a product, you want your reader to know exactly what it looks like. It doesn’t help if they don’t know which item you’re talking about in the image. So I find it’s best to have a completely clear backdrop, with nothing but the product as the focus.
Next is lighting, I know if this isn’t your full time job or hobby, you won’t have a lot of options when it comes to various types of lighting. I would heavily recommend natural lighting. Get all of your pictures taken during the day, or if needs be, any daylight time you have free before you’d like your post to be up. But even natural lighting comes with ‘dos’ and ‘don’ts’. Shooting into a window is not recommended, it makes the product appear differently to it’s reality, and usually makes the labels difficult to read. Shooting away from natural light means you get a really accurate depiction of what the product really looks like. However, if natural lighting is difficult for you because you don’t have enough spare time during the day to take your pictures, you might then want to look into artificial lighting. Now you can either go for studio lighting, or standard bulb lighting, as they both work, but they work for different types of images. Standard bulb lighting is much more suited to an image that needs ambience, and some kind of warmth. This is not necessarily the ideal lighting for showcasing make up, because you need to see it’s true colours. Particularly under standard bulb lighting, many eyeshadow palettes all appear to be shimmer based, so you can’t see which shades are matte, therefore studio lighting is better for that.
Above all else, I think the most important thing for an image is to ensure it’s focussed, and if it is, that it’s focussed in the right area. If you use the auto function on a camera, it’ll usually focus on whatever’s closest to the camera itself, but if you use manual settings, you have to make sure you’re focussed on the product, and not the background. Here you can see the two outcomes of a picture taken with manual settings, the background in focus and the product blurred, and then the product in focus and the background blurred.
That’s it for the tips I have today, let me know in the comments below if you have any additional tips to share!